A decade of diversified marketing mechanics has given rise to a widely acknowledged strategy called content marketing. In the last couple of years, content marketing has seen a historic transformation, in not just targeting to the right audiences but in selling to them too.
However, I have noticed a lot of marketers, off-late, still beat around the bush when it comes to content distribution. As we all know, contemporary content distribution trends witness a considerable gap between the content writing and content publishing. Today, my intend is to address this gap!
Keeping your questions in mind, I have listed below, 7 super-effective ways you can start with content distribution to abridge this space.
“Get your content rolling on the right platform!” This is one of the most formidable steps you ought to start with.
Any content marketer would acknowledge that when it comes to reaching out to the right audiences, quality matters and not the quantity. Therefore, keep in mind that even if your blog caters to limited visits, from the right kind of target audience it means your content’s outreach has a far more valuable effect than mere numbers.
Blogs are essentially not just meant for writing awesome content but for ensuring a connect is established with readers to instigate them to visit the blog from time to time.
Great content should never fall on unmindful ears!
Emails are quite old, true that! However, they still rule as one of the most effective forms of distributing content.
Did you know that 9 out of 10 people check their emails on a daily basis? This means, reaching out to your target audience through this domain is a super effective form of traffic generation to your blog/website.
This quote from shareaholic precisely summarizes what I have in mind.
Email marketing ain’t easy. There’s an art to it, and if you do it right, you’ll reap all the rewards.
Case Study : Source
A recent case study from Buffer’s team showed how their email campaign turned out to be the best source of traffic generation.
They send each new Buffer blog post to ~40,000 people out of which 7,500 open the email and read what’s inside, and 1,800 people click through to the full article!
You have a wide set of audience who use the social media on a daily basis. What more do you need?!
Be it Facebook, LinkedIn, Twitter, Instagram, Snapchat, Pinterest or any other channel – users are always on the go, willing to read and explore something interesting and fun. Distributing your content on these channels, although is time consuming is one of the most effective forms of content distribution.
For instance, LinkedIn is one of the most effective platform for distributing content and driving traffic for a B2B sector.
Likewise, Instagram stands tall when it comes to marketing for brands in the B2C sector.
Each platforms identifies its own set of audiences in defined age-groups and to distribute your content on these platforms is definitely super-effective.
Search Engine Optimization
SEO optimized content are imperative if you want to make a mark with content marketing. Finding your blog on search engines like Google, Bing, Yahoo are still important given the number of changes in technologies that have come up in recent times.
The good thing about SEO is the fact that it could be executed among social channels and on other marketing niche as well.
Next best marketing distribution technique is collaborating with like minded individuals through guest blogging.
Guest blogs can serve you in two very important ways.
- They help you collaborate with potential people in similar domain.
- It’s an amazing form of expanding your audience reach.
Many websites have been open about accepting guest blogs that are related to their niche. In fact, guest blogging give you a personalized feel as it more or less feels like a testimonial.
Video marketing has been one of the most lucrative forms of digital marketing trends in 2017. Converting blogs into videos and popularizing them has been one trick that has worked really well.
For instance take a look at the video below. The original content is inspired from Spinta Digita’s blog – Top Digital Marketing Trends To Watch Out For In 2017.
An ideal video should the voice of your content. Make sure you answer the following question –
- What are you trying to achieve?
- Whats your goal behind the video?
- Who are your target audience?
Lastly, the most amazing strategy that has worked for all, irrespective of your industry is Influencer Marketing.
Influencer outreach has the ability to revive your content marketing strategy by not just increasing the outreach but also by providing lasting link relations, trust value and affiliate’s to bid on for the longer run.
Global marketers have rated influencer outreach “as the fastest-growing online customer acquisition channel, beating organic search, paid search, and email marketing.” Source