At its core, not many online enthusiast realize the importance of branding through LinkedIn. I, on the other hand, time and again believe that investing on LinkedIn is imperative, especially if you are looking forward to driving legitimate traffic for your brand/product/website.
According to statistics, LinkedIn (as of 2016) has 433 million registered users out of which 40% check their profile daily. This means at the end of every month, you have an 106 million unique visitors checking LinkedIn for news and updates. (Source)
What if your brand/product/website is a part this news and updates? It means, you have a potential of 106 million unique visits every month! How cool is that?
Keeping all this (data and statistics) aside, I am going to give you 10 extremely important reasons why branding through LinkedIn is imperative especially if lead generation/online traffic is your goal.
Define Yourself/Your Brand
The foremost marketing strategy is to define your brand (or yourself) before you start analyzing on ways and means to drive in traffic.
Brand definition is a critical step which gives you a chance to filter your audience at a very core level. A very-well crafted statement that clearly signifies your brand (product/service/individual) is extremely essential before venturing further.
To make my point clear, take a look at the screenshot below.
Spinta Digital : digital marketing company (India) has clearly stated its purpose and its services in the “Category” and “About Us” section. This implies that the kind of followers you acquire understand your purpose and services before taking the decision to follow you.
The next advantage of using LinkedIn is ; you drive traffic to, for and from the right prospects.
According to research from Kissmetrics, leads from LinkedIn are most effective than from any other online social platform, predominantly for a B2B business.
More than 80% of traffic resource for B2B businesses happen via LinkedIn. Having said that, LinkedIn is not just for driving sales traffic for B2B but for your individual profiles too.
On the left is a screenshot of Neil Patel (an influencer of digital marketing) clearly describing his designation and background in his LinkedIn profile.
Your personal profile on LinkedIn is the first impression a potential lead gets before he/she decides to peruse further.
Therefore, making a mark starts with creating an apt profile, providing suitable links and active participation on Linkedin.
The best thing about LinkedIn is the fact that it helps you connect rightly! LinkedIn connections are more than just your friends and followers – they are your influencers!
With the advent of influencer marketing bringing in laurels to the era of digital marketing, LinkedIn plays a pivotal role in connecting with the right influencers to reach your target.
Connecting with suitable profiles on LinkedIn brings us to the another factor of traffic generation – Brandships! (scroll down for more.)
Unlike other forms of branding, LinkedIn is stingy – which is good!!
The platform helps you create visibility to audiences you want to. The more targeted and suitable your audiences are, the quality of brand visibility increases.
Furthermore, aside from lead nurturing, LinkedIn is one of those platforms that are extremely beneficial in SEO and recruitment purpose.
Increase in brand visibility, team interaction gives you an upper hand to recruit better talents who would be happy to share their knowledge and experience with you!
Product launches are one of the most important reasons why you should create a niche on LinkedIn!
Thankfully, LinkedIn has its own set of media coverage and high end interaction (LinkedIn Pulse) that can help create an impact on your product launch.
Promotion and coverage for your product on LinkedIn are most effective for the following reasons.
- Defined target audiences to reach out to.
- Comparatively active, serious group of business users. (with respect to other platforms)
- More effective reach to audiences.
- Greater chances to reach out to influencers.
Did you know according to Hubspot’s research – LinkedIn is 277% more effective in lead generation than Facebook and Twitter.
LinkedIn, off late has been one of the most effective forms of lead generation platform. With greater lead closure rate (compared to other social sites) the portal has set its niche when it comes to leadgen.
Imagine a scenario where your product/brand/service is reached out the right kind of audiences and spoken about by the right kind of target groups! That’s precisely what brandships are for. With LinkedIn, creating individual brand partners and influencers to vouch for you is easy.
The platform is professional to the T, this means reaching out to audiences who have a potential of being your influencer or have an interest in what you do doesn’t take a backseat.
LinkedIn gives you a chance of creating your own “group” of similar minded audiences to help build a strong relation to invest and recreate something new in your career.
This is one of the most critical reasons why every professional has to create a killer profile and invest in collaborative connections on LinkedIn.